Charlotte, NC and Denver, CO (6/25/2021) – After a year of virtual events, Distribution America and PRO Group are excited to announce the annual Executive Planning Conference (EPC) will be held in-person at the Sawgrass Marriott Golf Resort & Spa November 16-18, 2021. With the opportunity to meet face-to-face once again, attendees can expect all the pillars of the EPC including the scheduled one-on-one meetings, receptions, and a golf tournament at a luxury resort near Jacksonville, Florida. 

Located in Ponte Vedra Beach, the Sawgrass Marriott offers a plethora of luxury amenities for EPC attendees to enjoy. In addition to the multiple restaurants and lounges located on the property, 12 restaurants are mere steps away and 24 eateries are located in the Beaches Town Center within 5 miles of the resort, giving attendees abundant opportunities to network. The Sawgrass also offers modern accommodations, a spa, 4 pools and shuttle access to the nearby Cabana Beach Club. 

The EPC will also feature a golf tournament at the Dye’s Valley Course, a TPC Sawgrass premier golf destination. A Golfweek top ranked course, the Dye’s Valley Course has been home to numerous tournaments including the recent Korn Ferry Challenge in 2020 and the Mackenzie Tour Qualifying in 2018 and 19. Both challenging and beautiful, the course will allow distributor and vendor partners the opportunity to build relationships while enjoying an exceptional golf experience. 

“Everyone I have talked to is so looking forward to returning to an in-person Executive Planning Conference,” said Steve Synnott, President and CEO at PRO Group. “The personal interaction in a resort setting will be a welcome respite from an over-Zoomed audience in the past year and a half.” 

Over the course of the next two days, attendees will dive into the scheduled one-on-one meetings, a staple of the EPC. During these meetings, decision makers for manufacturer and distributor partners can discuss new product launches, promotions, program details and new business opportunities for the coming year. Additional receptions will also allow attendees to meet in a more relaxed atmosphere and the opportunity to take advantage of the luxury amenities at Sawgrass. 

Dave Christmas, President and CEO at Distribution America, added, “the benefits of the live format and the networking opportunities it affords cannot be measured. The ability to engage and connect with each other face-to-face outside of the scheduled meetings provides our distributor and vendor partners the chance to expand their business relationships.” 

Early registration numbers are high, and the event is filling up quickly. To reserve a spot or for more information on the EPC, please contact Paul McNally or Michele Simes at You may also visit the EPC website at 




The Charlotte, North Carolina-based Distribution America ( is a multi-billion dollar buying and marketing organization, covering 50 states and international markets assisting retailers and distributors with merchandising and marketing programs including Priced Right Everyday®, Sentry, Trustworthy Hardware and Golden Rule. 

PRO Group, Inc. ( is a multidivisional international merchandising and marketing organization with corporate headquarters in Denver. Its operating units include PRO Hardware, GardenMaster, FARM MART and GOLDEN-LINK. With over 70 distributors operating over 140 distribution centers serving all 50 states, the Group’s combined sales volume exceeds $6 billion through its member distributors and an alliance with the VAL-TEST Group.