Denver (June 11, 2018) — The Denver-based PRO Group, Inc. has promoted Alex Hernandez to Associate Merchandise Manager. Hernandez has been with PRO Group since 2014 and was previously Marketing Manager. Drew Eflin has also been promoted to Marketing Manager. Drew started with PRO Group in 2016 as a Marketing and Merchandising Coordinator.

Hernandez’s Merchandise Manager responsibilities include overseeing the following categories: Apparel, Farm & Ag Supply, Home Hardware, Housewares, Paint & Stain, and Pet Supplies. He will work closely with manufacturers and distributors in the circular advertising process, coordinating special promotions and recruiting new vendors for the group at trade shows and conferences. He will continue to travel to industry events such as the National Hardware Show, distributor markets, and the upcoming Group Merchandising Conference.

Prior to serving in various capacities at PRO, Hernandez received his Bachelor of Science in Business Administration with an emphasis in International Business from the University of Colorado, Denver.

Eflin’s Marketing Manager responsibilities include managing and creating content for the company’s web sites and social media platforms and using digital marketing platforms for corporate communication. Additionally, he will be responsible for the PRO Hardware and FARM MART stores programs and will travel to distributor shows to interact with retailers as well as present advertising and marketing programs.

Originally from Gunnison, CO, Eflin worked as a Marketing Assistant for AIM Investment Solutions prior to joining PRO Group. He also worked in retail at a couple local independent hardware stores while attending college at Western State Colorado University where he earned a Bachelor of Arts in Film Studies.

Shari Kalbach, Vice President of PRO Group, Inc. said, “Alex and Drew have both been an asset to PRO Group and are valuable members of our team. I look forward to their continued success at PRO in their new roles as they take on more responsibility and continue to create programs that help the independent distributors and retailers succeed.”


For more information, please contact:
Shari Kalbach
Vice President, PRO Group, Inc.

PRO Group, Inc. ( is a multidivisional international merchandising and marketing organization with corporate headquarters in Denver. Its operating units include PRO Hardware, GardenMaster, FARM MART and GOLDEN-LINK. With over 79 distributors operating over 140 distribution centers serving all 50 states, the Group’s combined sales volume exceeds $6 billion through its member distributors and an alliance with the VAL-TEST Group.

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